AMSG FC Values

Mentality

An athlete’s mentality encompasses their attitudes, beliefs, and behaviors that shape their approach to training, competition, and overall success. Every athlete faces setbacks and failures at some point, but those with a resilient mentality can bounce back quickly, learn from their mistakes and come back stronger. AMSG FC strongly believes that having a strong mentality is critical for athletes who want to succeed in their sport. While physical training and skill development are important, mental toughness can often be the difference between winning and losing.

Work Ethic

Hard work over talent. Work ethic is a critical element of an athlete’s success. It requires dedication, discipline, and effort, and impacts an athlete’s mental toughness, competitive edge, and professionalism. Athletes who develop a strong work ethic often see significant improvements in their performance and achieve their goals in their sport. 

Respect

Respect is a crucial value in soccer as it creates a positive and inclusive environment for all players, coaches, and officials. For AMSG, respect can be demonstrated through fair play, sportsmanship, and following the rules and regulations of the game. When respect is upheld in soccer, it can enhance player safety, promote teamwork, and create a culture of fair competition and respect for the game

Integrity

Integrity is a core value in AMSG that involves honesty, fairness, and ethical behavior. For our athletes, it is essential to showcase integrity as it builds trust and credibility with teammates, coaches, and fans. Additionally, we teach our athletes that upholding integrity is seen as positive role models and ambassadors for their sport, inspiring others to follow their lead and showcase similar values both on and off the field.

Accountability

When athletes are not accountable for their actions, decisions, or outcomes, it can lead to a variety of negative consequences that can hinder their success both on and off the field. It can lead to blaming others, lack of improvement, poor decision-making, and damage to reputation. For our athletes to achieve their full potential, we ensure that they must take responsibility for their actions, decisions, and outcomes, and strive to improve and learn from their mistakes.